Defining Corporate Culture
Saturday, March 7, 2009
From the moment you are hired, there's no escape from discussions about corporate culture.In many ways the term is one of those overused, painfully vague business terms that can refer to so many different concepts that it means very little. Whatever one might think about the use of the word, it’s the new method for an organization to define itself before its current workers and potential new hires.For executives culture might signify an expression of pride, a way to promote ideals. The concept offers a chance for leaders to inform people inside the organization what it values most. An organization might be one that embraces diversity, promotes from within, provides lifelong learning or all of the above.In the eyes of the disgruntled, culture could be interpreted as a way to camouflage some of the flaws inside an organization. If there is a huge disparity in terms of salary among employees, a lack of inadequate resources to complete the job, or unpopular managers, that could also make up part of the definition.The AMA and the Institute for Corporate Productivity released a study on the subject recently, highlighting how long organizations have maintained their current culture. As the research report indicates, some elements are coming to define a company’s culture more now than in the past, specifically corporate social responsibility. Expectations from incoming workers are forcing organizations to adopt new strategies, notably in terms of expanded decision making authority, greening initiatives, charitable efforts, or work at home options.Arriving at a single definition is difficult, even among employees in the same organization. Like a mysterious portrait on a museum wall, corporate culture differs based on the perspective of the beholder